Hair Straightening in Toowoomba

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Woman's Straight, Light Brown Hair With a Blonde Ombré Effect — Wow! Excellence in Hair in Toowoomba, QLD
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Smooth Hair With Keratin & QiQi

At Wow! Excellence in Hair in Toowoomba, we specialise in transforming unruly or frizzy hair into soft, shiny perfection. Using professional Keratin and QiQi smoothing treatments, we deliver smooth, easy-to-manage results that last, helping you enjoy flawless hair every day – without the hassle.

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Long-Lasting Results

Our treatments go beyond temporary smoothing. Using advanced formulas and expert application, we restructure your hair bonds for silky, manageable texture that stays straight for months – no daily heat tools or endless styling required.

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Gentle, Professional Care

We use premium, formaldehyde-free products designed to protect your hair’s health. Each treatment includes nourishing care that strengthens from root to tip, leaving your hair glossy, hydrated and full of life after every appointment.

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Perfect for Every Hair Type

Whether your hair is curly, wavy or just hard to manage, we customise every straightening session to your needs. Keratin smoothing adds shine and softness, while QiQi smoothing creates lasting straightness with a natural finish. You’ll leave with sleek, beautiful hair that suits your texture and style.

What Our Clients Say

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Confidence in Every Strand

Our stylists use advanced products like Keratin and QiQi permanent straightening to deliver long-lasting, natural results. With a balance of science and artistry, we ensure your hair looks smooth and healthy while maintaining its natural movement and shine.


We’re known for precision, care and consistent results. From consultation to aftercare, we take the time to understand your hair goals and create a look you’ll love. Ready to transform your hair? Call 0402 309 469 to book.

Our Work

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Person With Smooth, Shiny Brown Hair — Wow! Excellence in Hair in Toowoomba, QLD
Blonde-Haired Person With Long Straight Hair and Bangs — Wow! Excellence in Hair in Toowoomba, QLD
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Frequently Asked Questions

  • How long does QiQi permanent smoothing last?

    QiQi Permanent Smoothing lasts 6–12 months, with results remaining until new hair grows in. Longevity depends on your hair type, growth rate, and using recommended QiQi products to maintain the treatment.

  • How long does keratin smoothing last?

    Keratin smoothing typically lasts 2–6 months, gradually fading as you wash and style your hair. Using sulfate-free, keratin-friendly products can help extend and maintain the results.

  • Is professional straightening safe for coloured hair?

    Yes – when performed correctly by trained stylists, most modern straightening systems are safe for colour-treated hair. Formaldehyde-free options like QiQi even help rejuvenate damaged strands, restoring shine and softness without stripping or fading existing colour.

  • How should I care for my hair after straightening?

    You can wash your hair as normal—just make sure to use the shampoo recommended for your specific treatment. For best results, we suggest using QiQi shampoos after receiving QiQi treatments.